Masterfoods Mars Chilled is presented as the way to achieve that cool feeling in this print and outdoor campaign from Australia. A surfing beach features one sun bather eating a Mars Chilled in what appears to be a very large snow globe.
Image may be NSFW.
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Credits
The Mars Chilled advertisement was developed at Cummins Nitro, Melbourne, by executive creative director Sean Cummins, creative director/copywriter James Procter, art director Tian Murphy, and photographer Stuart Crossett.